SERENO nace del deseo de crear objetos que acompañen, que calmen y que conecten.
Objetos que no buscan imponerse, sino habitar los espacios con silencio, identidad y sentido.
El nombre surge de la serenidad, pero también del sereno: esa humedad suave de la mañana que cae sobre las montañas, la selva y los volcanes de Guatemala. El sereno es agua en suspensión, es frescura, es pausa. Es aquello que fluye lentamente, sin prisa ni urgencia.
Analuz Arévalo
Diseñadora Industrial y MBA Para mí, diseño es conectar con personas. Todos somos artistas de nuestra realidad y podemos contribuir a mejorar las realidades y los mundos.
Diseñadora industrial guatemalteca apasionada por el trabajo artesanal y la exploración de materiales, formas y texturas que conectan lo contemporáneo con la historia y riqueza cultural de mi país. Veo el diseño como una forma de expresión y narrativa, capaz de generar soluciones con propósito y evolución
Quality is our priority
Our talented stylists have put together outfits that are perfect for the season. They’ve variety of ways to inspire your next fashion-forward look.
High-Quality Materials
Crafted with precision and excellence, our activewear is meticulously engineered using premium materials to ensure unmatched comfort and durability.
Laconic Design
Simplicity refined. Our activewear embodies the essence of minimalistic design, delivering effortless style that speaks volumes.
Various Sizes
Designed for every body and anyone, our activewear embraces diversity with a wide range of sizes and shapes, celebrating the beauty of individuality.
Our customer’s reviews
Love love love! This product is so easy to use! I absolutely love the Alpha Arbutin product. It has made such a difference with my hyperpigmentation spots! I feel so much more confident without makeup on where as before I would never leave the house
Robert Smith
Our customer’s reviews
I'm absolutely in love with the Alpha Arbutin product! It's incredibly easy to use and has been a game-changer for my hyperpigmentation spots. I feel so much more confident without makeup now, compared to before when I wouldn't dare leave the house.
Sandra
Our customer’s reviews
I can't rave enough about the Alpha Arbutin product. It's incredibly simple to use and has made a huge difference in reducing my hyperpigmentation. My confidence has soared, and I no longer feel the need to wear makeup to leave the house